So, who else has voted in the US FiFi Consumer Choice Awards? I’d find it interesting to see what other perfumistas are voting for. You can see the Women’s nominees here and the Men’s nominees here.
My guess is that among the women’s, at least among perfume fans, that Bottega Veneta and Prada Candy will be top runners. I thought both of those perfumes were OK, but I actually far preferred two others on the list: Tom Ford Violet Blonde and Maison Martin Margiela (untitled). There were a fair number of things on the Women’s list I haven’t tried that I’m guessing I might have liked: the 1922 Lily Sanguine, the Dolce and Gabbana Velvet Collection (I don’t quite get how a whole set of perfumes gets nominated), and Tom Ford Jasmin Rouge. I’m also perplexed why the superb Oscar de la Renta L’Esprit d’Oscar wasn’t nominated and their mediocre Live in Love was – did that technically come out in 2010???
After a lot of debate between Violet Blonde and Maison Martin Margiela, I voted for MMM.
For the Men’s, it was a lot harder. I like to smell men’s releases, but I don’t tend to spend a lot of time with them. Further, it seemed like a lot of these fragrances were harder to find on store shelves in my area. I honestly haven’t smelled most of these. Ultimately, I voted for Caron YUZU, which I actually quite liked, but doesn’t seem to have garnered a lot of fans in the perfume community.
What did you vote for? If you haven’t voted, go do so! Let’s reward the companies and olfactory artists who are actually producing quality product.


My choices for the best women’s was exactly the same – I liked both and bought decants for both last year
But in the end I voted for Violet Blonde.
In the men’s category I chose By Kilian.
Oh, good! I was under the [obviously mistaken] impression that everyone was voting for Prada Candy and Bottega Veneta. It was a reaaaally close call for me between Violet Blonde and Maison Martin Margiela.
For the men’s, I hadn’t tried so many of them… including the Kilian. Due to the generous Kilian sampling program, I’ve tested most of his fragrances, but still haven’t tried most of the Arabian Nights line.
I will be really curious to see the results. Last year unexpectedly was a good one perfume-wise.